Heller & Co.

Heller’s Strategic Partnership Department creates and identifies opportunities for a global roster of individual and corporate clients in the expanding creative and digital media universe. Top of their game, Heller’s clients have been recognized for their innovation across numerous media platforms, including introducing entirely new business models, products and brand innovation. Heller provides the expertise and experience across strategic partnerships, brand innovation, new media, trend forecasting and emerging technologies.

Strategic Partnerships
Laying the groundwork for business development and growth Heller has the experience and ability to connect and structure partnerships for business development and growth purposes. Heller also helps connect national brands with creators and creative and innovation experts to create new business development and growth.  The Strategic Partnership division additionally crosses over clients and formats into traditional and digital media and advises corporate clients on digital content and brand strategies.

Brand Innovation
Heller is a pioneer in the burgeoning field of “brand innovation” storytelling, representing many of the key creative voices and business leaders who are driving the creative and financial opportunities unlocked through brand narrative development.

Media Strategy
Hellers’s Strategic Partnership Department provides consulting services to companies inside and outside of the digital media world. Heller is a business development resource for early-stage companies seeking to scale their business through licensing and distribution deals as well as strategic partnerships and other growth initiatives. Heller also provides senior level, multi-disciplinary strategic and business development services for Fortune 500 companies interested in leveraging both traditional and digital media.

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Heller & Co. operates exclusively by referral and does not accept unsolicited material or solicitations of any kind. Any such materials received will be returned or destroyed at the agency's discretion.

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Heller & Co. CONTENT

Specializing in the content YOU need.
Website Content * Blog Content * Social Media * Case Studies * Landing Pages * Newsletters * Custom Articles * Videos

PROCESS
Step 1. Client Discovery

  • An in depth content questionnaire clarifies your goals, resources, brand positioning, objectives and more.
  • Interviews with key company stakeholders reveal unique points of distinction.
  • A thorough audit of current marketing efforts (website, collaterals, social media, etc.) examines consistency and key selling points.
  • Evaluation of your competitive landscape provides an understanding of your marketplace.

Step 2. Content Style Guide 
A content style guide defines your identity before jumping into content development and potentially wasting resources.

  • Unveils key messages, offerings, and the specific points of difference that that establish your individuality.
  • Includes buyer personas to clearly identify your target market.
  • Creates a valuable resource for the voice, tone and personality of your brand to ensure consistency.

Step 3. Content Plan
A content marketing plan is the blueprint for the development, execution and upkeep of your content.  It lays the foundation for your content mix and sets content creation in motion.

  • Identifies the best mix of tactics for your budget, resources and goals
  • Provides an organized approach to know, where, when and why to publish
  • Keeps content delivered on time and on message

Step 4. Content Creation
Content marketing is showing a better return on marketing dollars than traditional advertising and is proving to be a good investment.  In fact, business owners are allocating approximately 25% of their marketing budgets to original content development.  However, creating original, branded content takes time.  We help you develop enough of the right kind of content to make your investment worthwhile.

Step 5.  Monitoring and Tracking
Measuring your success (and challenges) is the only way to know what content marketing activities are working.  As we help you gage your investment, we will adjust your plan to make sure the right content marketing tactics are in place to meet your goals and retain customers.

  • Measures the effectiveness of your content
  • Generates ideas for ongoing, fresh content initiatives
  • Evaluates opportunities for lead generation and customer retention
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